Branding

I strive to tell a story when working on a branding project. My process starts with moodboarding, sketches by hand, seeking feedback from team members, and refining those sketches; I then take those sketches into Adobe Illustrator and begin the digital process. By the end of the process, I want to have not just a logo and a color scheme but a brand system. The OnWatch brand was a rebranding project. The original designer is my friend and former colleague, Jake Steele.